01
The night itself
You sleep on a Hästens in a suite of your own, with the sauna and pool beforehand. On request, you can sleep on a Vividus or Grand Vividus. Afterwards, you'll know from experience what a customer feels at four in the morning.
- SleepSpa
- SleepSpa Exchange
SleepSpa Exchange · in partnership with Hästens
Sell what you have experienced yourself
Short answer
SleepSpa Exchange is a programme for Hästens dealers and their sales staff, in partnership with Hästens. Each edition brings at most four dealers from different countries to SleepSpa for an afternoon, an evening and a night: the spa, a workshop on selling a night, one table, and sleeping on the beds they sell every day. Afterwards, they can become a host for a colleague themselves.
What you take home
Three things a showroom can't teach you
02
Learning to sell a night
A workshop on the SleepSpa model: offering a night instead of a discount, and how to turn today's hesitant browser into a buyer. With the figures and the voucher you can use in your own shop.
03
Colleagues from other countries
At one table with dealers from other markets: what works in Oslo, what works in Paris, what works in Antwerp. Not competitors, but colleagues facing the same question.
Good to know
What an edition looks like
- For Hästens dealers and their sales staff, in partnership with Hästens
- At most four participants per edition, from different countries
- One afternoon, one evening and one night, with breakfast the next morning
- Held in English; Dutch and French where the group allows
- The first editions are a pilot in the Benelux; dates and terms are announced per edition
- Once you've taken part, you can become a host for a colleague from another country
The programme
From arrival to breakfast
01
Afternoon: arrival and the spa
Sauna, steam room and pool. The start of the evening as a guest experiences it.
02
Early evening: the workshop
An hour on selling a night instead of a discount, with the figures and materials to do it in your own shop.
03
Evening: one table
Dinner with the other dealers. Everyone shares how selling works in their market; that's where the exchange happens.
04
Night and morning
You sleep in a suite of your own. Over breakfast we talk about how everyone slept, with the questions your customers ask too.
What dealers ask us
Who can take part?
Hästens dealers and sales staff working for a Hästens dealer, from any country. For each edition we put together a group from different markets.
Isn't SleepSpa simply a competitor?
SleepSpa is a Hästens dealer too, but Exchange is a programme for colleagues, in partnership with Hästens. What you learn and who you meet here, you take back to your own shop and your own customers.
What does it cost?
We'll announce that per edition, together with the dates. If you sign up now, you'll be the first to hear and get priority for the pilot.
What does becoming a host mean?
After your own edition, you can welcome a colleague from another country to your shop for a day or two, and visit theirs in return. That's how Exchange grows from one location into a network of Hästens dealers.
SleepSpa isn't open yet. When does it start?
The first editions are a pilot in the Benelux. We'll announce the location and dates as soon as they're confirmed; you can sign up now.
Sign up
A place in the pilot
Tell us who you are and how you'd like to take part. We put the groups together and will contact you personally.